But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?

ARCHIFRAME USER TESTIMONIAL VIDEO FROM VVR WOOD

Ville Valve from VVR Wood welcomed us to their wood element factory in Heinola. Ville gave us the lowdown on how VVR Wood use ArchiFrame and Archicad to prefabricate wooden elements for complex building projects.

Check out the video we put together and find out:

  • How VVR Wood’s element production process is reliant on ArchiFrame, plus why BIM software is a good idea for managing prefabrication processes
  • Why ArchiFrame’s flexibility is one of Ville’s favourite features
  • The main challenges of wood element production and how ArchiFrame helps solve them
  • What recommendations Ville has for anybody considering ArchiFrame

Check out the full factory visit video below:

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